I already know! What I am about to explain goes against every marketing and/or business plan template out there. However, I just need to be honest because this is how I discovered another level of freedom.
Any fellow entrepreneur who has had the pleasure of sitting down and writing out some type of business and/or marketing plan has heard the process of reviewing other competitors. Basically, to review similar companies or organization in order to see what you can glean from their current situation. To see what they are doing that will help you identify what is going to help you stand out from them.
Can I be honest? This can be intimidating for a new business owner. Someone who has a passion and dream to start their own business. To help people solve their problems and overcome obstacles. They compare themselves to businesses that have been in existence for 5, 10, or 15 years. They’re succeeding and it’s hard to imagine exactly what they went through in order to understand how they achieved success.
Now, for most people, they know success doesn’t happen overnight. They recognize the need to work hard, make the right investments, take risks, etc. However, even the most passionate entrepreneur can get overwhelmed because not only is there this cloud of comparison and analysis but there’s also this cloud of competing with these established businesses.
We live in a society that is influenced by what others say. We depend on the reviews from others in order to trust a product and/or service. It’s basically like depending on people’s approval. And believe me, I too have been influenced by reviews in order to make my final decision on purchasing a specific product and/or service. Depending on their approval. HOWEVER, I have also made a lot of decisions without the influence, or approval, of what others have said. The reason is because I trusted what God said!
I have discovered that when I pray for guidance and God leads me to discover the solution, it’s normally not based on a ton of reviews from other people. I believe this is because God is testing if I trust His guidance and approval. He has never stirred me wrong. I will admit I haven’t always passed the test but these last few months, I now understand the lessons I was supposed to learn from those tests I didn’t pass.
Another lesson I learned is to not compare and/or compete with other established businesses. Why? Because I am who I am. God did not make another Latonia Marie Stovall Price with the exact same DNA. If I help someone solve their problem, it’s going to be a unique experience because I am who I am. Sure, the process may be similar and/or familiar, e.g. setting goals, self-reflection exercises, the inspirational scriptures to meditate on, etc. But it will be coming from a different spirit – a different vessel – a different anointing – a different set of moral values and integrity – and more. I can’t be like no other life coach, speaker, author, etc.
Why waste my time comparing and/or competing when there are still millions and millions of people who are seeking the type of help I offer? All God is asking me or requiring me to do is show up! When Jesus Christ gave the commission to go out into all the world to preach the gospel, he basically was telling them ‘show up’. It didn’t matter how many would be saved that first trip, second trip…10,000th trip! All that mattered was that they went and God would handle the rest. That’s why Jesus said that if he be lifted up, he’ll draw all men unto him. (John 12:32) Our purpose is to allow people to see God’s glory via our unique abilities (and not a masked or faux form of perfection).
We just have to continue to ‘show up’ by lifting up the one who makes it possible for us to do what we do. I couldn’t possess the spiritual gifts that I possess without God! I couldn’t have wrote the books I have written without God’s help! I couldn’t have helped the people that I’ve helped thus far without God’s guidance and favor! I don’t need to compare, compete, or anything in order to lift up God and His amazing power. All I have to do is just continue to ‘show up’ and ensure that people understand it’s not about me but it’s about God. I’m only another, unique vessel fulfilling His purpose. I’ve erased the comparison and/or competition section from my business and/or marketing plan because I’m trusting God’s glory will do what it does best: Draw them in!
As a Christian wife, author, and evangelist, I want to love and help others to enjoy life! I offer tips, empowerment, and more on my blog! Be sure to follow me on FB & Twitter to stay up-to-date!
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